Insights
Field notes on research that ships.
Practical writing on usability testing, benchmarking, and getting findings adopted — from the practice, not the peanut gallery.
Jul 2026
Pricing
How much does usability testing cost in 2026 — and is it worth it?
Agency rates, freelancer quotes, and platform pricing — what the market actually charges, what drives the number, and how to judge whether a study pays for itself.
Jul 2026
Usability
Your lead form is a usability study you never ran
Most B2B teams optimize ad spend to drive traffic into a form that quietly fails a third of it. What eight moderated sessions typically reveal — and the two fixes that pay for the study.
Coming soon
Benchmarking
UMUX-Lite vs SUS: picking an instrument you'll still trust next quarter
Benchmarking only works if the instrument stays fixed. How to choose one before the first study, not after the third.
Coming soon
Research ops
Why your stakeholders ignore research (and the readout format that fixed it)
Severity ratings, working docs over decks, and the 48-hour topline — lessons from running research programs across seven product teams.