Big-tech rigor.
Boutique attention.
DataDrives Research is a expert-led UX research practice built on methods refined inside Meta, Microsoft, Alaska Airlines, and Lenovo — paired with the analytics infrastructure of the DataDrives data practice.
The practice
Every study is scoped, moderated, and analyzed by expert researchers — never handed down to junior staff or offshore panels. The methods come from seven-plus years inside the product organizations of Meta's Quest ecosystem, Microsoft, Alaska Airlines, and Lenovo.
What makes DataDrives different is the second practice under the same roof: KPI tracking, dashboard engineering, and analytics integration. Research findings don't retire into slide decks here — they become tracked metrics your team watches move.
Research here has informed roadmaps across 7 Quest product teams and served 28+ stakeholders monthly at Microsoft. That's the standard your study gets.